Effort & Discipline Shirt- Camo Green
$30.00
This fitted t-shirt delivers a soft feel with a clean, modern look. Made from a cotton-poly blend, it’s lightweight, breathable, and built to hold its shape and color over time. Whether worn on its own or layered, it’s an easy everyday staple.
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
1775 Tee
from $30.00
This fitted t-shirt delivers a soft feel with a clean, modern look. Made from a cotton-poly blend, it’s lightweight, breathable, and built to hold its shape and color over time. Whether worn on its own or layered, it’s an easy everyday staple.
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
Effort & Discipline Richardson Trucker Cap
$25.00
This structured trucker cap blends rugged vintage style with everyday wearability. The front panel shows a distressed ‘Effort Discipline’ illustration that reads like a badge earned through hard work — muted tans and weathered edges give it a lived-in look. A mid-profile, six-panel silhouette keeps the shape sharp while the breathable mesh back keeps you cool on long days outdoors. The pre-curved visor and cotton sweatband add comfort, and the adjustable snap lets you dial in the fit. Wear it to the range, the trailhead, or while tackling weekend projects — it settles into your rotation and keeps its character through the miles.
Product features
- Adjustable plastic snap closure for a customizable fit
- Pre-curved visor with matching underbill and eight-row stitching
- Structured six-panel front with mid-profile shape and sewn-in label
- Breathable 100% polyester mesh back and cotton sweatband for comfort
- Front/visor blend: 60% cotton, 40% polyester with brand sticker on visor
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Product features
- Adjustable plastic snap closure for a customizable fit
- Pre-curved visor with matching underbill and eight-row stitching
- Structured six-panel front with mid-profile shape and sewn-in label
- Breathable 100% polyester mesh back and cotton sweatband for comfort
- Front/visor blend: 60% cotton, 40% polyester with brand sticker on visor
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Effort & Discipline Women's Relaxed T-Shirt (White Decal)
from $21.00
This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine the relaxed fit and smooth fabric of this tee with jeans to create an effortless every-day outfit, or dress it up with a jacket and dress pants for a business casual look.
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
PUNCHY-Unisex t-shirt
from $18.00
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
Effort & Disciple- Black
from $30.00
This fitted t-shirt delivers a soft feel with a clean, modern look. Made from a cotton-poly blend, it’s lightweight, breathable, and built to hold its shape and color over time. Whether worn on its own or layered, it’s an easy everyday staple.
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
80's Baby Tee
from $26.00
This fitted t-shirt delivers a soft feel with a clean, modern look. Made from a cotton-poly blend, it’s lightweight, breathable, and built to hold its shape and color over time. Whether worn on its own or layered, it’s an easy everyday staple.
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
· 60% combed ring-spun cotton, 40% polyester
· Lightweight fabric: 4.3 oz./yd.² (146 g/m²)
· Regular fit with a modern silhouette
· Crew neck with reinforced shoulder-to-shoulder binding
· Tear-away label for added comfort
· Blank product sourced from the US
Little Girls Wooly Puller Shirt
$15.00
Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Fabric weight: 5.3 oz./yd² (180 g/m²)
• Pre-shrunk fabric
• Classic fit
• Taped neck and shoulders
• Tear-away tag
• Made with OEKO-TEX certified low-impact dyes
• Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Fabric weight: 5.3 oz./yd² (180 g/m²)
• Pre-shrunk fabric
• Classic fit
• Taped neck and shoulders
• Tear-away tag
• Made with OEKO-TEX certified low-impact dyes
• Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
Effort & Discipline Women's Relaxed T-Shirt
from $21.00
This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine the relaxed fit and smooth fabric of this tee with jeans to create an effortless every-day outfit, or dress it up with a jacket and dress pants for a business casual look.
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
Punchy Snapback Richardson 112 Trucker Cap
$25.00
This structured trucker cap brings a vintage rodeo energy to everyday wear. The crisp white front panel showcases a bold, retro-style illustration of a bucking bull with distressed lettering, giving the hat a lived-in, rebellious feel. Breathable mesh at the back keeps you cool on long days outdoors, while the mid-profile, six-panel silhouette and precurved visor provide a familiar, comfortable shape. The adjustable snap closure and soft cotton sweatband make it easy to wear from morning errands to late-afternoon rides, and the stitched details and brand sticker on the visor add subtle authenticity. Wear it with a worn denim jacket or a sun-faded tee to amplify a rugged, Western-inspired look that’s equal parts attitude and comfort.
Product features
- Adjustable snap closure for a customizable fit
- Precurved visor with matching underbill and eight rows of stitching
- Six-panel, mid-profile structured body with ventilation eyelets
- Breathable 100% polyester mesh back and 60/40 cotton-poly front
- Cotton sweatband and sewn-in label for comfort and durability
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Product features
- Adjustable snap closure for a customizable fit
- Precurved visor with matching underbill and eight rows of stitching
- Six-panel, mid-profile structured body with ventilation eyelets
- Breathable 100% polyester mesh back and 60/40 cotton-poly front
- Cotton sweatband and sewn-in label for comfort and durability
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Women's Relaxed T-Shirt
from $25.00
This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine the relaxed fit and smooth fabric of this tee with jeans to create an effortless every-day outfit, or dress it up with a jacket and dress pants for a business casual look.
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
Effort & Discipline Cowboy Graphic Tee — Vintage Western Motivational T-Shirt
from $25.00
This cotton crew tee carries a vintage, rugged vibe that speaks to grit and quiet resolve. The front print features a sunset-hued scene with bold, weathered lettering reading “EFFORT” and “DISCIPLINE,” evoking early-morning training, long rides, or hard-earned victories. Lightweight and breathable, the shirt layers easily under jackets or stands alone on warm days. It’s stitched with shoulder tape and side seams for a structured, long-lasting fit, while the ribbed collar keeps its shape wash after wash. Wear it to workouts, weekend projects, or meetups with fellow doers — a simple, honest reminder to keep pushing without shouting for attention.
Product features
- Lightweight 4.3 oz cotton fabric — comfortable year-round wear
- Durable construction with side seams and shoulder tape for shape retention
- Ribbed knit collar with seam to maintain neckline elasticity
- Direct-to-Film (DTF) sleeve print option; vintage front artwork
- Meets EU REACH standards; 2-year EU warranty; made in Honduras
Care instructions
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
Product features
- Lightweight 4.3 oz cotton fabric — comfortable year-round wear
- Durable construction with side seams and shoulder tape for shape retention
- Ribbed knit collar with seam to maintain neckline elasticity
- Direct-to-Film (DTF) sleeve print option; vintage front artwork
- Meets EU REACH standards; 2-year EU warranty; made in Honduras
Care instructions
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
Boys Wooly Pullers Classic tee
$15.00
Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Fabric weight: 5.3 oz./yd² (180 g/m²)
• Pre-shrunk fabric
• Classic fit
• Taped neck and shoulders
• Tear-away tag
• Made with OEKO-TEX certified low-impact dyes
• Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Fabric weight: 5.3 oz./yd² (180 g/m²)
• Pre-shrunk fabric
• Classic fit
• Taped neck and shoulders
• Tear-away tag
• Made with OEKO-TEX certified low-impact dyes
• Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
Women's Relaxed T-Shirt
from $21.00
This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine the relaxed fit and smooth fabric of this tee with jeans to create an effortless every-day outfit, or dress it up with a jacket and dress pants for a business casual look.
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
Punchy Bull Embroidered Richardson Trucker Cap
$30.00
This mid-profile trucker cap blends vintage grit with everyday wearability. Embroidered on the front is a rugged, retro-style illustration and bold text that reads like a band logo or old-school sports patch. The structured six-panel front keeps its shape while the mesh back lets air flow on hot days. Wear it on long drives, at outdoor practices, or while wandering the city — it settles into your rotation and adds a little edge without shouting. The curved visor and stitched details give it a handcrafted feel that pairs well with worn denim, leather jackets, and well-traveled sneakers.
Product features
- Adjustable plastic snap closure for a customizable fit
- Precurved visor with matching underbill and eight rows of stitching
- Structured six-panel front with mid-profile silhouette
- Breathable 100% polyester mesh back for ventilation
- Cotton-blend front (60% cotton, 40% polyester) and cotton sweatband for comfort
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Product features
- Adjustable plastic snap closure for a customizable fit
- Precurved visor with matching underbill and eight rows of stitching
- Structured six-panel front with mid-profile silhouette
- Breathable 100% polyester mesh back for ventilation
- Cotton-blend front (60% cotton, 40% polyester) and cotton sweatband for comfort
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Women's Relaxed T-Shirt
from $25.00
This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine the relaxed fit and smooth fabric of this tee with jeans to create an effortless every-day outfit, or dress it up with a jacket and dress pants for a business casual look.
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
• 100% combed and ring-spun cotton
• Heather Prism Lilac & Heather Prism Natural are 99% combed and ring-spun cotton, 1% polyester
• Athletic Heather is 90% combed and ring-spun cotton, 10% polyester
• Other Heather colors are 52% combed and ring-spun cotton, 48% polyester
• Fabric weight: 4.2 oz/y² (142 g/m²)
• Relaxed fit
• Pre-shrunk fabric
• Side-seamed construction
• Crew neck
• Blank product sourced from Nicaragua, Honduras, or the US
Punchy Rodeo Bucking Horse T‑Shirt
from $22.00
This soft, vintage-feeling tee carries a weathered western spirit — a bucking bronco mid-leap under bold, hand-drawn lettering. Lightly flecked “Natural” cotton gives the design an authentic lived-in look, like a well-worn poster from a long road trip. It hangs roomy across the chest and shoulders, letting you layer a flannel or throw it on as-is for a clean, rugged silhouette. Built to last and ethically grown, the shirt keeps its shape thanks to a ribbed collar and shoulder tape while the tubular knit reduces seams for a smooth, classic finish. Wear it to rodeos, weekend rides, or casual nights when you want a piece that feels both nostalgic and ready for adventure.
Product features
- Thicker vintage-feel cotton with small natural flecks in the Natural color
- Runs larger for a relaxed, roomy fit
- Seamless tubular knit body for reduced fabric waste and smooth look
- Ribbed knit collar and shoulder tape to retain shape and prevent stretching
- Medium-weight (6.0 oz) ethically grown US cotton with OEKO-TEX® certification
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Do not tumble dry
- Do not iron
- Do not dryclean
Product features
- Thicker vintage-feel cotton with small natural flecks in the Natural color
- Runs larger for a relaxed, roomy fit
- Seamless tubular knit body for reduced fabric waste and smooth look
- Ribbed knit collar and shoulder tape to retain shape and prevent stretching
- Medium-weight (6.0 oz) ethically grown US cotton with OEKO-TEX® certification
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Do not tumble dry
- Do not iron
- Do not dryclean